One of the reasons I love my job is that it requires me to continually assess new technology and ways I can use it to enhance what we offer. And when you’re an audio/video/broadcasting/web-based company, that encompasses a lot of different areas of industry. I get to research and purchase cameras, lenses, microphones, lights, computers, switchers, etc. You name it and I can probably rationalize some reason we should look into purchasing it.1 And in this field innovation is relentless, with sensors, formats, standards, and platforms changing on a monthly basis.
I don’t know whether it’s gear envy or lust, but I know that I have a misperception that new equipment, being better than my old equipment, will result in a better final product, or will at least be the key that helps me unlock my ultimate vision. And as much as I know that this is simply not true, I find it hard to break this cycle of researching, trying, and buying new gear. soon after its release, when I should be spending my time creating with the tools that I have around me.
Take for instance this blog post. I know that as a company I should make it a priority to reach out to potential customers and viewers through posts such as this or on our social accounts. And while I don’t mind writing, there’s something about these posts that keeps me from doing it as often as I should (case in point, the time period between my last post and this one). I’m the kind of person that is constantly editing and second-guessing words and phrases, wondering how others will perceive them, and that seems antithetical to the spirit of social media. But that has not stopped me from wondering what I need to purchase to post more. Maybe a distraction-free writing program? Maybe an iPad and keyboard I can take to a local coffee shop? Maybe an awesome camera that will let me take amazing pictures I can use to accompany these posts?
I’ve thought about all of this, and yet when I’m honest with myself, I can count six separate devices within my apartment that would allow me to post something online. Technically, it has never been easier to share my thoughts and projects with the world. As such, I’m realizing that the obstacles in my way are my own behaviors and habits, not the tools at my disposal.
I believe DigitalRev TV’s ‘Pro Photographer, Cheap Camera’ series of videos perfectly encapsulates this idea. You should go and watch at least one of the videos, but you can get an idea of what it’s about just based off of the title (though the cameras are even more ridiculous than you’d imagine). Despite the technical limitations of their equipment, each photographer is still able to form a vision and capture it to the best of their abilities. To me, this series is an amazing testament to the power of creativity and experience.
I’m not naive enough to think that one blog post will change my behaviors, especially since they’ve been conditioned over so many years.2 But I do hope that over the summer, as the number of streamed events I have backs off, my creative output rises. And I'll try my best to do it all with the tools at hand.